Marketing and Promotional Plan for Local Rice Based on Drivers of Traders and Consumers Preferences

Rose Omari, Richard Ampadu-Ameyaw and George Owusu Essegbey2026-03-102018-07Omari R, Ampadu-Ameyaw R and Owusu Essegbey G, (2018). Marketing and Promotional Plan for Local Rice Based on Drivers of Traders and Consumers Preferences. FARA Research Report, Vol 3 (3) PP562550-3359https://hdl.handle.net/20.500.14659/245enMarketing and Promotional Plan for Local Rice Based on Drivers of Traders and Consumers PreferencesBook